We believe northern Michigan is one of the most special places on the planet. Lake Michigan’s waters run through our veins; Maples, Oaks, Aspens, Birch trees, Jack and White Pines: these are the familiar roots of our lives. This place– with its rolling hills, smooth-stone shorelines, still working farm fields—is where we choose to live, work and play. It’s a place where connection still matters.
Company founder, Justin Bassett, has been in the marine industry for more than 20 years, with a list of accomplishments ranging from number one salesperson in the world for Tiara Yachts and several top level Hatteras Yachts sales and customer service awards to being part of the sailing team that broke the course record for the Middle Sea Race around the island of Sicily. He is also a USCG 100-ton licensed captain, bringing his knowledge and years of training to every customer at 45° North.
45° North was founded on a very simple philosophy: take care of the folks who, like us, love to live, work, and play here. Whether it’s weekly boat washes, making a car shine like new, or keeping a cottage well cared for all year long, we believe in unparalleled quality.
Our staff is highly trained and understands the importance of attention to details. Our goal is to always make our customers feel as positive about 45° North as they do about northern Michigan. We have countless years of combined service in the marine, property care, and auto detailing business. We believe in continuing education and keep up on the latest technology and skill sets. We focus only on northern Michigan because we believe in staying small enough to be the best.
At the end of the day, we want each and every person who spends time in our area to do what we love most: experience, connect, and enjoy. That means we’ve tailored our services to make sure our customers spend little to no time worrying about keeping their investments well kept. Our motto says it all:
You make memories. We’ll take care of the rest.